Cookies Policy

Cookie Policy



This Policy covers our use of cookies, IP addresses, and other technologies. It applies to BALDE Whisper Privacy Policy.

What are Cookies

Cookies are small files stored on your computer or mobile device. They are used widely online and allow websites to work more efficiently as well as provide information about your visit to the website. Browsers usually accept most cookies automatically but you can disable them in your browser settings. Please note however, that some of them are an essential part of online browsing on our website, e.g. cookies allow the website to remember what items you have in pinned, booked, reviewed, and without them you will not be able to book online. Cookies are encrypted and do not give access to your computer or store any personal information of any kind. For more information on cookies visit About Cookies website which offers guidance for all modern browsers

Cookies used on our site and do we use them


Essential cookies and similar technologies

These are vital for the running of our services on our websites and apps. Without the use of these cookies parts of our websites would not function. For example, BALDE uses cookies to help us identify which of our readers have a subscription in order to access content and benefits they are entitled to on the website. We use these cookies to tell if you’re logged in to your account, which allows extra functionality, such as making comments on stories.

Analytics cookies

We use Google Analytics, a web analytics tool that helps us understand how visitors engage with our website, e.g. measures the number of visitors to our website, how they reach our website, how many pages they click on, etc., so we can improve the customer’s user-experience and performance of our website. They do not store any personal information.

Functional/preference cookies and similar technologies

These cookies collect information about your choices and preferences, and allow us to remember things like language, your username (so you can log in faster), text size, and location, so we can show you relevant content to where you are. They allow us to customize the services you have accessed. We also use these cookies to provide you with services such as video clips.

Tracking, advertising cookies and similar technologies

We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based your previous web browsing activity, known as “online behavioural advertising” (OBA). Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks. We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps. To help us deliver relevant advertising using cookies, we use Google Double Click. You can find out more about Google DoubleClick

Tracking URLs

Tracking URLs are a special web link that allows us to measure when a link is clicked on. They are used to help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.

We also use cookies and similar technologies

When you access and interact with our services cookies may collect certain information about those visits. For example, in order to permit your connection to our websites, our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location.

If you access our services from a mobile device

We may collect a unique device identifier assigned to that device, geo-location data, and other transactional information for that device. We may also use the unique identifier to validate free trials, for example.

Usage of services

To collect, use and store information about your usage of our services, websites and apps, such as pages you have visited, content you have viewed, search queries you have run, and advertisements you have seen or interacted with.

To provide relevant content

The content on our websites and in our communications with you may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalisation by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.